Privacy Policy

1. Introduction

AC Crane Maintenance (Pty) Ltd (“we”, “our”, “us”, “Company”) is committed to protecting your personal information and processing it responsibly, lawfully and transparently.

By using our website, submitting an enquiry, requesting a quotation, contacting us, communicating with us, or using our services, you acknowledge that you have read and understood this Privacy Policy.

2. Scope Of This Privacy Policy

This policy applies to personal information collected through our website, contact forms, email, telephone calls, WhatsApp messages, social media messages, Google Ads, website analytics, quote requests, invoices, service records, inspections, repairs, maintenance, load testing, crane manufacturing, crane installations, lifting equipment services and any other business dealings with AC Crane Maintenance.

3. Information We May Collect

We may collect and process the following categories of personal and business information:

• Full name and surname;
• Company name and company details;
• Job title, department or role;
• Telephone number and cellphone number;
• Email address;
• Physical address, site address or delivery address;
• Billing details, VAT details and purchase order information;
• Quotation, invoice, payment and account information;
• Service, inspection, maintenance and breakdown information;
• Crane, hoist, lifting equipment and site-specific information;
• Photos, videos or documents supplied for quoting, fault finding, inspection or service purposes;
• Communication history, including emails, calls, messages and WhatsApp communication;
• Website usage data, including IP address, browser type, device type, pages viewed, time spent on pages and referral source;
• Marketing interaction data, including Google Ads, remarketing activity, campaign interaction and form submissions.

4. How We Collect Information

We may collect personal information when you:

• Submit a website contact form;
• Request a quotation;
• Call us;
• Email us;
• Send us a WhatsApp message;
• Interact with our Google Ads, Performance Max campaigns or remarketing campaigns;
• Visit or browse our website;
• Send drawings, photos, specifications, RFQs, tender documents or technical information;
• Request breakdown assistance, inspections, load testing, crane repairs, maintenance or installations;
• Enter into a business relationship with us;
• Provide personal information through employees, representatives, contractors or authorised persons.

5. Purpose For Processing Personal Information

We process personal information for legitimate business, contractual, service, legal and operational purposes, including:

• Responding to enquiries;
• Preparing quotations and proposals;
• Providing crane services, repairs, inspections, maintenance and load testing;
• Supplying goods, equipment, spares and components;
• Scheduling site visits, breakdowns, installations and inspections;
• Communicating with clients, suppliers and site representatives;
• Issuing invoices, statements, receipts and account records;
• Maintaining customer records, service records and job history;
• Providing after-sales support and technical support;
• Improving our website, advertising and customer experience;
• Running Google Ads, remarketing, analytics and marketing campaigns;
• Complying with legal, tax, accounting, safety and regulatory obligations;
• Protecting our legal rights, recovering debt, resolving disputes and enforcing agreements.

6. Lawful Basis For Processing

We process personal information where it is necessary for one or more lawful purposes, including performance of a contract, preparation of a quotation, legitimate business interests, compliance with legal obligations, protection of rights, consent where required, and the proper administration of our services and operations.

7. Marketing, Advertising And Remarketing

We may use your information to communicate with you about our services, respond to enquiries, follow up on quotes, and provide information about crane services, crane manufacturing, crane maintenance, breakdown services, lifting equipment, load testing, inspections and related offerings.

We may use Google Ads, Google Analytics, remarketing tags, conversion tracking and similar tools to measure website performance, improve advertising campaigns and show relevant advertising to users who have interacted with our website.

You may opt out of direct marketing communication at any time by contacting us or using the unsubscribe option where available.

8. Cookies And Tracking Technologies

Our website may use cookies, tracking pixels and analytics tools to improve functionality, understand website usage, measure advertising performance and improve user experience.

These tools may include:

• Google Analytics;
• Google Ads conversion tracking;
• Google remarketing tags;
• Website performance and security tools;
• Embedded content or third-party website tools.

You can disable or manage cookies through your browser settings. Disabling cookies may affect certain website functions.

9. Sharing Of Information

We do not sell your personal information.

We may share personal information only where necessary for business, service, operational, legal or technical purposes, including with:

• Internal staff and authorised representatives;
• Subcontractors or technicians assisting with service delivery;
• Suppliers, couriers and manufacturers where required for parts, equipment or delivery;
• Website hosting providers and IT service providers;
• Email, communication and cloud storage providers;
• Accounting, bookkeeping, legal or debt collection service providers;
• Google Ads, Google Analytics and advertising platforms;
• Regulatory authorities, insurers, auditors, legal authorities or courts where required by law;
• Any party where disclosure is necessary to protect our rights, property, safety or legal position.

10. Third-Party Links And Platforms

Our website may contain links to third-party websites, platforms, maps, social media pages, payment providers, downloadable documents or external resources. We are not responsible for the privacy practices, security or content of third-party websites or platforms.

If you communicate with us through WhatsApp, Facebook, Google, email providers or other third-party platforms, your use of those platforms is also subject to their own privacy policies and terms.

11. Website Forms And Enquiries

When you submit a form on our website, the information provided may be sent to our email system and stored for business, quote, service, support and record-keeping purposes.

Please do not submit confidential, highly sensitive or unnecessary personal information through website forms unless required for the specific enquiry or service request.

12. Customer, Site And Service Records

Because AC Crane Maintenance provides technical industrial services, we may keep records relating to customer sites, cranes, hoists, lifting equipment, service history, breakdown reports, inspections, load tests, photos, findings, recommendations, invoices and communications.

These records may be necessary for safety, compliance, maintenance history, warranty, legal defence, future fault finding and proper service continuity.

13. Data Security

We take reasonable and appropriate steps to protect personal information against loss, unauthorised access, misuse, alteration, disclosure or destruction.

Security measures may include access control, password protection, device security, secure storage, restricted access to records, cloud security tools and internal confidentiality measures.

While we take reasonable steps to protect information, no website, email system, WhatsApp communication, cloud service or internet transmission can be guaranteed to be 100% secure.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or as required for business, legal, tax, accounting, safety, warranty, compliance, service history, dispute resolution or record-keeping purposes.

Certain records, including invoices, service records, inspection records, load test documentation, correspondence and job history, may be retained for longer periods where required or justified for legal, compliance or operational reasons.

15. Accuracy Of Information

We take reasonable steps to keep personal information accurate and up to date where necessary. The Client or user is responsible for providing accurate, complete and current information when requesting quotes, services, inspections, deliveries or communication.

16. Your Rights Under POPIA

Subject to applicable law and reasonable verification of identity, you may have the right to:

• Request access to personal information we hold about you;
• Request correction or updating of inaccurate information;
• Request deletion of information where legally permissible;
• Object to certain processing of your personal information;
• Withdraw consent where processing is based on consent;
• Ask how your personal information is being used;
• Lodge a complaint with the Information Regulator if you believe your personal information has been processed unlawfully.

17. Requests To Access, Correct Or Delete Information

You may contact us to request access to, correction of, or deletion of your personal information. We may require proof of identity before processing such a request.

We may refuse or limit a request where permitted by law, including where retention is required for legal, accounting, tax, contractual, safety, compliance, debt recovery or legitimate business purposes.

18. Information Regulator Complaints

If you believe your personal information has been processed in a way that violates POPIA, you may lodge a complaint with the Information Regulator. The Information Regulator allows POPIA complaints to be submitted in writing, including through its prescribed complaint process.

Information Regulator website: inforegulator.org.za

POPIA complaints email: popiacomplaints@inforegulator.co.za

19. Children’s Personal Information

Our website and services are intended for business and industrial use. We do not knowingly collect personal information from children for marketing purposes. If we become aware that children’s personal information has been provided to us unnecessarily, we may delete it unless retention is legally required.

20. Cross-Border Storage Or Processing

Some service providers, software systems, email systems, cloud storage platforms, analytics tools or advertising platforms used by us may store or process information outside South Africa. Where this occurs, we take reasonable steps to use reputable service providers and protect personal information as far as reasonably possible.

21. Confidentiality

We treat customer information, quotation information, site information, technical details, drawings, photos, inspection information and business communication as confidential, except where disclosure is necessary for service delivery, legal compliance, debt recovery, insurance, safety, supplier support or enforcement of rights.

22. Updates To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements, advertising tools, operational needs or privacy practices.

The latest version published on our website will apply from the date it is made available. Continued use of our website or services after updates are published constitutes acceptance of the updated Privacy Policy.

23. Contact Details

For privacy-related questions, requests, corrections, objections or POPIA-related enquiries, please contact us:

• Company: AC Crane Maintenance (Pty) Ltd
• Address: 50 Springs Road, Vulcania, Brakpan, South Africa
• Phone: +27 76 764 2930
• Email: info@accranes.co.za